Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
Activation: A new user creates an account but, they do not use your product within the first 7 days. Create an  “activation” campaign that sends an automated email with their login information, steps on how they can get started and include a video demonstration for additional support. You can also invite them to a one-on-one meeting to walk them through the product and answer any questions they may have.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.
At worst, you might think I’m a bit weird for caring so much about sound quality. Or you might think I’m really weird if you knew that my loudspeakers are computer calibrated to my room. Or you might question my priorities if you knew I set up my office, so that my desk is nearly in the middle of it… mainly to be able to enjoy music better. But we’re all weird in some ways (and I’ll let you think this is the weirdest thing about me).
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.
Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.
A tool that enables eocmmerce retailers to reach their customers via email, SMS messages, web push notifications, Facebook messenger, Viber & Whatsapp, or a combination of platforms. It collects data based on customers’ attributes, browsing behavior, and brand interactions to help customize calls to action. Features include personalization, website tracking, auto-response (welcome, purchase confirmation) and abandoned cart follow-up automation.
When it comes to rented or purchased lists, you may come across vendors or marketers who say, "This email list is totally opt-in!" This means the people on the list opted in to an email communication from someone at some point in time -- the list provider, for example -- by filling out a form or checking a box to receive more content from that provider.

Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
Are you really willing to risk not only your email deliverability, but also the reputation of your IP address and your company? Even if you find the light after purchasing or renting email lists and decide to only email those who have opted in with your company, it'll take you months (or maybe years) to get your Sender Score up and rebuild the reputation of your IP.
ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.
A cloud-based email platform, SendGrid is a tool built to serve developers. It is known as the world’s largest Email Infrastructure as a Service provider. Users can quickly send out emails such as shipping notifications, email newsletters, sign-up confirmations, etc. Businesses can also track email opens unsubscribes, bounces and spam reports without the use of code. This email marketing tool also provides templates, scheduling and A/B testing. Email analytics can be viewed in real-time.
If you want your direct marketing strategy to drive more business, then quality data is your answer. From retailers to realtors, Experian’s data helps businesses of all sizes deliver data-driven marketing. As an original data compiler, Experian works with hundreds of public and proprietary data sources to reach over 98% of the U.S. with accuracy and precision. With Experian’s List Builder, you can:
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.
Most email marketers around the world are legally required to allow recipients to opt out of emails they no longer want to receive. Contacts must be able to do this directly in the email message. The General Data Protection Regulation (GDPR), a European data privacy act that went into effect in May 2018, doubles down on the opt-in side of this relationship. And purchased email lists are simply not compliant.
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within 'My Account.'

Woodpecker is an email tool that enables you to send cold email outreach and inbound lead nurturing email messages and follow-ups automatically, but one by one as if you were sending them manually. If you get a reply, further follow-ups are automatically stopped. Replies from different address, forwards and autoresponders are also detected. Personalize cold emails, track clicks and opens, and collaborate with your team.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a predesigned template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
Non-promotional emails, on the other hand, will be less sales-driven and timely, and more focused on building relationships and providing value to your customers. While promotional email campaigns generally tend to yield a higher click-through rate, non-promotional messages allow you to see what interests your email subscribers so you can segment accordingly. You can follow up later with more targeted messages that help to nurture your relationship with these audiences.
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