This email template is direct and perfectly designed to promote events. Unusually, the brand name comes on the bottom, with the headline focusing solely on the event itself. Yet the principle remains true.The header gives you the opportunity to outline the event. For example, if it’s a business networking event then the font should be professional, supplemented with a sensible image. Alternatively, for a music concert, you can be more creative.For such a simple theme, it’s a versatile option for a variety of events.Good for:
Vertical Response is great email marketing tool for creating professional newsletters as it offers tons (over 700) of designs for email newsletter templates. It also has a lot to offer in terms of editing and integrations (e.g. various CRM software, survey software and more). Additionally, users can create landing pages, conduct A/B testing (e.g. subject line performance), test emails using the Vertical Response test kit and much more.
Most email marketers around the world are legally required to allow recipients to opt out of emails they no longer want to receive. Contacts must be able to do this directly in the email message. The General Data Protection Regulation (GDPR), a European data privacy act that went into effect in May 2018, doubles down on the opt-in side of this relationship. And purchased email lists are simply not compliant.
Combines personalization with automation so you can send personalized emails at scale through your own email client, and manage responses through your OutreachPlus inbox. Provides the ability to personalize both standard (name, company) and custom fields (industry, product interest), with full reporting of opens, clicks, replies, etc. Automatically stops all follow-up emails once a response is received.
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.
But if people don’t believe those reasons, they don’t buy either. As long as you seem like a friend who’s trying to help them, people are likely to believe that you’re sincere and that buying from you is a good decision. That’s one of the main reasons email marketing can work so well; it’s relatively easy to come off as a friend. Especially the other two email marketing strategies are good for making people see your good intentions. That said, if your offers don’t make people think you’re genuinely trying to help them, something is wrong.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.
Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to "whatever you think could interest us". In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.
Most people don't think of email as a lead- or contact-generating channel. But because people forward helpful emails to colleagues or friends, it can actually expand your database if you simply make forwarding or sharing email content easy for recipients. Include calls-to-action in your emails that make sharing an obvious choice for recipients, particularly with your most useful assets.

What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank-you emails or send new product promotions—all without having to lift a finger after the workflow is designed.

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.


If you are intending to sell multiple products, then this is the template for you. The list structure makes it easy to follow. Once again the white background draws the reader’s attention to the content. The red CTAs stand out due to the contrast with the overall color scheme.There is room to create a heading for each product with a paragraph or bullet list of further details. For the main feature image, you can take the opportunity to explain the purpose of the email. The yellow circles can be useful to promote special offers.Good for:
This is a perfect guide for any beginner to the world of email marketing. It can often be super confusing when you are new to email marketing and you may not be aware of how to go about things. This article is great as it talks about the various factors that can make email marketing campaigns a true success. I agree with every single point that has been mentioned above. I especially agree with personalizing emails as this can totally grab the attention of any reader. Thanks for this post!
Have a few different buttons on your email template: separate social media buttons that produce pre-written social posts linking to a webpage version of your email, and an "Email to a Friend" button that transfers the email into a compose window so your contacts can instantly forward the message. Just make sure your email has an opt-in button so each new viewer can subscribe to more emails from you if they like what they see.
Creating a plan for your email marketing strategy may seem challenging at first, but by following the steps above you’ll have an effective and easy-to-follow email campaign plan in no time. This means you will be a lot closer to hitting your goals of increasing revenue, attracting new customers, and strengthening relationships with your existing audiences!

The straight to the point nature of this email caters for the short attention span of the average email reader. The mix of images and list structure is scannable and eye-catching. There isn?t much need for written content other than to say the destination or product and its price. The CTA is labeled in a markedly different color from the rest of the design.This is popular with products that effectively ‘sell themselves.? For example holidays or Christmas presents. It’s the value that needs selling.Good for:
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.

Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Simply select the type of mailing list you wish to purchase. We offer four types of mailing lists: Business Lists, Consumer Lists, New Movers Lists, and New Homeowners Lists. You will be asked to select your campaign type, geographic selects, and demographic selects. Upon retrieving counts you may add, change, or delete your selects. Once you are satisfied with your list criteria, press 'Get Counts' and wait to review the available quantity of your list and pricing. At this point you may still edit your list criteria by clicking 'Back.' Once you are satisfied with your list counts, purchase the list. Within a few minutes you'll be able to download your mailing list online from within 'My Account.'
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Simply select the type of mailing list you wish to purchase. We offer four types of mailing lists: Business Lists, Consumer Lists, New Movers Lists, and New Homeowners Lists. You will be asked to select your campaign type, geographic selects, and demographic selects. Upon retrieving counts you may add, change, or delete your selects. Once you are satisfied with your list criteria, press 'Get Counts' and wait to review the available quantity of your list and pricing. At this point you may still edit your list criteria by clicking 'Back.' Once you are satisfied with your list counts, purchase the list. Within a few minutes you'll be able to download your mailing list online from within 'My Account.'

Be clear about what people can get and how to get it. This is the backbone of this email marketing strategy. Tell people about the benefits they can get. Write a separate email about each major benefit, if you want. Make sure those benefits come out clearly. But also keep it conversational. Don’t just list a bunch of benefits and expect people to buy. Also, remember to be clear about what they need to do to get those benefits. Tell them to “click here” or “apply for a consultation.” Don’t force people to think about how to move forward. It’s not that they couldn’t figure it out. It’s just unnecessary (and therefor annoying) when you could make it easy for them.
People buy when they feel that they have good reasons to do so. So, you need a strong value proposition (=great reasons for buying what you sell). If you don’t have it, you can’t be able to give people good reasons for buying. If you don’t know what—specifically—would make people see value in your offer, how could your email marketing (or any marketing) be effective?

Be clear about what people can get and how to get it. This is the backbone of this email marketing strategy. Tell people about the benefits they can get. Write a separate email about each major benefit, if you want. Make sure those benefits come out clearly. But also keep it conversational. Don’t just list a bunch of benefits and expect people to buy. Also, remember to be clear about what they need to do to get those benefits. Tell them to “click here” or “apply for a consultation.” Don’t force people to think about how to move forward. It’s not that they couldn’t figure it out. It’s just unnecessary (and therefor annoying) when you could make it easy for them.


Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a predesigned template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web,[1] so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences - all via email. The common format for sending these commands is to send an email that contains simply the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.
The enhanced tracking option links to your website through Salesforce or Google Analytics.  To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Keep the subject line and pre-header short: The subject line is crucial. Keep it short so the reader knows exactly what the email topic is about. And the pre-header text (also known as snippet text), don’t let it go to waste by using “To view this email in your browser…”. Instead, summarize the email or include a call to action (i.e., Use “FREESHIP” to get free shipping).
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