MJML is a framework, but more than that it is a custom built markup language for helping developers to build quick and beautiful email templates that resonate well with all devices and browsers. MJML’s objective is to simplify the way people design responsive emails. The markup you end up writing with MJML automatically converts into fully compliant HTML5 markup that you can begin using with your email sending software. There are also a couple of preview templates available for experimentation, and perhaps even production use.
As just mentioned, our free list of email templates has come to an end. Before we let you go and immerse yourself in your newfound tools and templates to play with, we want to add some additional responsive templates that come from the premium market. The pricing for these is really cheap (compared to what you would pay a designer to do it for you), and we have found some truly remarkable templates that we feel the community will appreciate.
Crafting a raw HTML email template can be quite the challenge in itself, and when it comes to creating responsive emails, there’s so much more than we need to take into consideration. This is why frameworks like Cerberus can become increasingly useful for all the requirements that responsive email marketing presents. This tiny framework library is built to serve its users with a few solid HTML email patterns that you can quickly stitch together to create unforgettable email browsing experiences for your email list subscribers. The small layout patterns use HTML, and by no means do they serve as an end-result for your email needs. Cerberus developers encourage you to play with the HTML code to make your own adjustments based on what you expect your end result to look like. The framework is merely a bridge to help you create responsive emails on the go.
Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.
Double-check your email blast. After you've written your email blast, you should go over it again for grammar and spelling errors. An excellent way to help you edit your email is to send it to colleagues to ensure that there aren't any factual or grammatical mistakes, and to make sure that the messaging stays on brand. Ask people on your team to look over your blast and provide you with feedback.
If you’d like to keep in touch with our support team through online chat or email, upgrade to our Essentials plan starting at $9.99 a month. Whether you’re hitting a roadblock with an email you’re writing or want more information about how something works, help is available around the clock. And when you’re ready to take your marketing to the next level, we have plans for that, too.
We have not tested all these templates is every ESP as we only have an account with the ESP we use to send. The only way you could know if a template works with an ESP is to test for yourself. When you have loaded the template you want to use in your ESP you can test the template in 70+ email clients and mobile devices, free for 7 days, to know for sure: https://www.emailonacid.com/free-email-test/p2
Campaign Monitor is a reputable email marketing service that helps hundreds of thousands of online marketers to achieve optimal results with their email lists. Not only does Campaign Monitor take care of things like email testing, and intuitive email building interfaces, it’s also a highly acknowledged email template provider. The public Campaign Monitor database for responsive email templates is packed with more than 20+ unique email templates that will be of use in almost any situation imaginable. Templates for partnerships, business talks, traditional newsletter templates, and event newsletter templates are amongst some of the favorites we adore.
Understand the statistics. Click-through rate or CTR is how often customers click on links contained in your email. There is also a conversion rate, which tracks how many people took action after clicking your link, as well as a rate for how many people opened and read your email. Many email blast software will have these metrics built in. Do not make things in the email blast confusing or complicated as it can prevent people from taking action or even reading the blast.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
Your goals and objectives need to be different for whether it's an eblast (promotional email) or regular enewsletter. Eblasts are great for getting quick leads/sales, while enewsletters are better for staying top of mind, educating customers on new offerings, or providing helpful industry updates. I have found them to be very successful, but what works and what doesn't requires testing (of both the subject line and creative) and varies per business. Best practices for both types include have...
As for providing regular newsletters, resist the temptation to publish too often. Establish your publishing frequency early on and resist the temptation to publish sooner than you regularly would. Why? People get a lot of emails, so you want to both set a time that readers expect your email but not overdo it. Publishing to frequently annoys people and you might find "unsubscribe" notices coming
Choose analytics software that works for your organization. While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require.