Send the email. Once you've uploaded the contacts that you want to send the email to, it's time to send the email to the list. Go over the recipients one more time before sending the email and then send it out. Another option that you have is to schedule the blast to go out at a later date and time. This is a great idea if you may have to make last-minute revisions or want to choose a specific time to send it out.
The most flexible email marketing services offer per-email or pay-as-you-go pricing. While pricing based on your number of contacts is ideal for businesses that regularly send emails, per-email pricing is better for companies that only occasionally send them. Some providers allow you to consult with their email marketing experts for help designing templates and setting strategies for an additional cost.
Luckily, this is not true for newsletters. Emails that reach someone’s inbox are usually seen, and the likelihood that they will be opened is high, provided that the subject line is appealing and the sender is recognized (so make sure your readers know who you are!). If your newsletter is well designed and it contains relevant content, this will enhance your chances of the reader clicking on the calls-to-action for more information.
Some email marketing templates are better than other at informing your subscribers of the goings on at your company. If that’s the goal of your newsletter, be sure to find a template that can maximize the important info you want to include in your newsletter. Just don’t overdo it! Too much content can distract your subscribers from the important stuff. Pay attention to your reports. See how far down subscribers are making it in your newsletter and act accordingly.
Instead of sending the same message to all of your customers, leverage segmentation to make the most of your emails. Think about how you can use the information you have about your customers to create segments, to be able to narrow down your target audience and send more tailored email campaigns that really speak to a specific group within your database.
If you want your audience to remain engaged with your content, you need to make sure you’re offering something of value. For some readers, that means offering a special discount or an exclusive promotion to your email list. For others that could mean offering a how-to article from your blog or a piece of content that’s more than just the typical sales pitch.
Now that we have indulged in plenty of frameworks, layout patterns, and other free templates, it’s time to take a look at what professional newsletter look like. For this we recommend HTML Email Designs. A repository of the best and greatest email templates as sent out by some of the leading technology companies today; Dropbox, Udemy, Moo, DigitalOcean and many others. The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most. Hundreds of email templates to yield inspiration from.
Make the first three sentences of your blast catchy. The first couple of sentences within your email blast will determine whether the recipient decides to read the rest of it. The intro should draw people in with a sense of urgency or excitement. You can elaborate more on the subject line within your first sentence to give additional clarity to what the email is about, or you can create a sense of urgency and intrigue that compels them to open the email to learn more about the issue.