Use strategy templates to create a Welcome Email series to greet your new newsletter subscribers. After all, Welcome Emails have been shown to generate four times the opens and five times the clicks and average an open rate of 50 percent! You can learn how to leverage welcome emails to see these types of results in our blog post: Generate 320% More Revenue With Welcome Emails: Strategies That Don’t Require Luck.
Check out Second Glass' email newsletter below, which was promoting their most recent Wine Riot event in Boston. It's colorful and chock-full of information ... but it's also pretty obvious what they want you to do: purchase tickets for the event. By placing this CTA above all the other pieces of information, Second Glass increases the chance that their email recipients will click on it.
With Mailto, you can create stunning, distraction-free and professional looking emails that will spark their interest. In the bundle, you get two responsive HTML email templates. Pick accordingly and get your campaigns going like a champ from the start. One layout is more for bloggers, features last posts and whatnot, while the other is a simple, text-only personal message email template. These layouts also offer you to share your addresses, social media accounts and other call-to-action buttons. Both tools are following the minimalistic web design approach which is in many cases key to winning email campaigns. Indeed, you do not want to complicate, sometimes a simple text email with a CTA performs way better than those fancy layouts. Still, do test different variations to see what works best for your subscribers.
The biggest issue I have yet to resolve is the majority of clients I work with have customer lists in the the THOUSANDS, but have never embraced email marketing. Through personal experience with several of the platforms listed here they will not let you load your current customer list and start emailing. Even if the lists are validated and cleaned through a source like NeverBounce. With the new GDPR rules, they only want emails that have current, ongoing engagement. So in other words, even though you have been in business for years and have a list of current emails from current and past customers, you cannot load them in to these platforms with any success. This makes it very difficult for legacy businesses that now want to start communicating with all their prospects and customers.
Each of those tactics requires different tools when it comes to creation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate toward the email marketing software that can give your company the features it needs.
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.
The immense popularity of email newsletters isn’t a coincidence. Email marketing is one of the most effective marketing channels. The average ROI is £38 for each pound invested and 72% of customers prefer to be approached via email. Well-designed marketing emails sent regularly, like email newsletters, guarantee constant website traffic, webinars and other event registrations and product sales. As newsletters statistically form the largest part of all marketing emails sent, they hold a great deal of marketing potential.
An example of a great, topic-based email newsletter is BuzzFeed's "This Week in Cats" newsletter. (Don't judge ... I recently adopted a kitten and I've become full-on obsessed with cats.) Though BuzzFeed writes about pretty much everything under the sun, they offer up one specific newsletter for people who love reading about cats. Because the niche is aligned with a specific interest, the articles have an opportunity to get way more engagement than they would in a newsletter featuring content from all over the website.
Miley has over thirty ready-to-use email newsletters at your disposal. Pick, improve and send, that’s the quickest method you can take. On the other hand, create entirely different and custom templates, tailored exclusively to your project. Multiple grid layouts, notification emails, lots of typography options and unlimited colors, Miley creates whatever you want.
This strategy manages to prove itself both effective, but also cringe-worthy at the same time for a few reasons. The term “blast” can imply unexpected aggression and a general lack of tact. And while we’re not advising our senders to stop sending email blasts (we provide software that allows for this exact type of sending), we think it’s time to reframe how we think about an email blast for good.
Giving in to the temptation of buying email addresses will result in the same scenario. Buying email contacts from third parties is one of the most widely used methods to generate a contact list. Many companies still believe that an email contact list must be as large as possible in order to have relevant success. This is by no means true, trust us. Buying contact lists is essentially a waste of money.
Mosaico is a unique email building platform that lets anyone build responsive email layouts within a platform environment. The item gives its users tools like custom element management and overall design adaptability. These allow you to personalize all of your designs with a single click of a button. An in-built system for helping you undo and redo any changes, instead of having you browse through endless piles of revisions. You can even preload your own custom email templates for management within the Mosaico system. The platform is open-source and encourages everyone to participate in making the project bigger and better.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a predesigned template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
Marketing automation tools: With marketing automation tools, you can send the right email to the right person at the right time. You just have to set up conditions, then the tools will take care of the entire customer journey. Considering how busy some small businesses are, finding a service with email marketing automation may be a top priority for some businesses.
Paste your e-blast into the body of the email blast software. You should write your email blast in another software application that checks for spelling or grammar errors. Once your text is ready, you can paste it into the body for your email blast. Take note of formatting, spacing, and links because some of these don't transfer over correctly from one software to another.