First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
To help you find the right solution for your needs, we researched and evaluated dozens of email marketing services. In this guide, we provide our best picks, describe the important features you should look for in an email marketing service, answer common questions, and talk about regulations you should be aware of when sending out marketing emails.
Antworth doesn’t call itself a framework, rather a resource of pre-built email layout templates that will natively adapt to desktop and mobile devices. It works flawlessly with iOS and Android systems, and support email clients like Yahoo!, Gmail and Outlook out of the box, even some of the most older versions of Outlook. The layouts utilize dynamic content as the basis. Meaning you can really customize each email to look the way you want it to look, without having to worry about your content display. The design style is minimal.
NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight."
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Ecommerce Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Growth Hacking Marketing Automation Metrics Personalization Productivity Segmentation SEO Social Media Strategy Subject Line Testing Transactional Email
Zeta is a versatile, flexible and multi-purpose business responsive HTML email template. It is a tool that will take your newsletters to an entirely new degree. Whether you run a corporate business, a digital agency, a blog or an online store, whatever the case, you can tailor Zeta to your needs easily. It contains blog post snippets, timeline, testimonials and social media buttons to name a few. Every time you send out an email blast, be safe and secure that your newsletter subscribers will enjoy the professionalism you bring to the table. With Zeta, that is a guarantee! Of course, Zeta looks stunningly on all devices, mobile, tablet and desktop.
Change color of background, text and buttons, but truly, you can change the color of every element. Moreover, Scorpio has an organized code, is well commented and has several export options. Speaking of which, export your creation to later use it with MailChimp, CampaignMonitor or an HTML version. Grow your business with compelling newsletters that Scorpio will help you create.

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Twenty one-of-a-kind modules, customizable everything, responsiveness and simplicity, here is Scorpio. The HTML email template utilizes the power of a drag and drop page builder to give everyone a chance to craft professional emails. If you were using a free tool so far, step up the game with a premium solution. Unlock a whole new horizon of possibilities for yourself and achieve the goals fast. The options are boundless with Scorpio, use your imagination and take your newsletters to the next level.
Besides implementing a responsive subscription widget, special newsletter landing pages are a great way to grow contact lists. These pages enable you to use all optimization opportunities that apply to landing pages. The potential newsletter subscriber is not distracted from other elements on the website and they concentrate on all the great reasons you’ll give them to convince them your newsletter is the best thing that has been written after Harry Potter.

Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.


Campaign Monitor provides excellent email services from start to finish, including a super cool template builder. You can use the builder for free (no account required) and it does a bang-up job of making templates for your various email needs. Once you’re done creating, you can import it straight into your Campaign Monitor account or download it and go from there. The folks at Campaign Monitor also run a blog with lots of helpful tips, if you’re ever in a jam.
At Fitbit, they have a clear goal in mind with their newsletter: to drive traffic to their blog, which is meant to inspire readers to become more active and make the most of their device. So they highlight their content value at the top (‘Top articles picked for you’) and smartly present their articles in a responsive design that is easy to read (and click!) on mobile.
Be sure to look at the tech support offered by each of these companies, as many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.

As for providing regular newsletters, resist the temptation to publish too often. Establish your publishing frequency early on and resist the temptation to publish sooner than you regularly would. Why? People get a lot of emails, so you want to both set a time that readers expect your email but not overdo it. Publishing to frequently annoys people and you might find "unsubscribe" notices coming
The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. In addition, its design is easy to digest, despite being so graphic-intense. Using numbered icons and consistent "Buy" and "Rent" CTAs in corners of each movie tile, the email compartmentalizes a lot of content while still connecting each movie to the FandangoNOW brand.
When it comes to building a business, you first go to the Moon and then scale it to Mars. And that is something you might achieve with help from Mars Email template. This is a first-class tool which suits best startups, agencies and eCommerce platforms. Mars Email is compatible with MailChimp, Stampready and Campaign Monitor. Creating lucrative email campaigns is very possible with Mars Email.
When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.
Change color of background, text and buttons, but truly, you can change the color of every element. Moreover, Scorpio has an organized code, is well commented and has several export options. Speaking of which, export your creation to later use it with MailChimp, CampaignMonitor or an HTML version. Grow your business with compelling newsletters that Scorpio will help you create.
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set autoresponders, and pull in other communication-based tools, such as social media management, and web analytics software. To that end, we selected Campaigner and Mailchimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Salesforce Pardot, which are better served as marketing automation tools.

Omicron is a simple to use free responsive and mobile-ready HTML email template that works great with different business intentions. For instance, you can utilize Omicron for business events, gigs, latest blog posts, videos and other compelling content that you would like to share with your audience. It features soft shapes that are very mobile-inspired. You can also add a footer, link the template to your social media accounts and provide all the additional information that you know will benefit your subscriber. Of course, you can also attach the pre-header text and tailor Omicron to your branding regulations. Download it now and test it out.
While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular. 
Our team has designed and coded something similar that may be of help. It’s a master email template specific for MailChimp users. All the user would be required to do is customize the template every time they send out a new campaign by editing blocks, new images, content, etc. This is a responsive template and and is only a one-time effort for customizing using the user’s brand assets. You can find the jackpot here: http://bit.ly/1xysMvq – its definitely designed to put the email template design headache away!
Zeta is a versatile, flexible and multi-purpose business responsive HTML email template. It is a tool that will take your newsletters to an entirely new degree. Whether you run a corporate business, a digital agency, a blog or an online store, whatever the case, you can tailor Zeta to your needs easily. It contains blog post snippets, timeline, testimonials and social media buttons to name a few. Every time you send out an email blast, be safe and secure that your newsletter subscribers will enjoy the professionalism you bring to the table. With Zeta, that is a guarantee! Of course, Zeta looks stunningly on all devices, mobile, tablet and desktop.
Be Shoppy is another free responsive HTML email template for online stores. It works best with fashion and apparel brands, but you can also use Be Shoppy for other eCommerce platforms effortlessly. Speaking of which, Be Shoppy works with bags, accessories, electronic devices, furniture and pretty much any other online store. The opulent black and golden layout screams with elegance and sophistication and does the job right. That said, if you run a boutique and high-end brand, Be Shoppy puts you on the right track with your email newsletters. Now add your items and details and see the magic happen.

Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!

A great use for an email newsletter is to offer subscriptions to it to everyone who visits your Internet site. There are a lot of great HTML email services out there that will allow you to add a generous number of subscribers for free, meaning you can test out your email newsletter -- if you get more subscribers than are allowed in your free account, you can upgrade to a paid account. In other words, if your email newsletter isn't successful you aren't out anything. If it is successful, then you can probably justify upgrading to a paid account.
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