The copywriting style makes the newsletter unique and appealing, too: It's casual, honest, and written like the author is writing to a friend. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming.
Set your target audience. Audiences can be split up in a variety of ways including gender, age, geographic location, or buying habits. Before you send your blast, you want to make sure that you can segment people into different lists so you can target your blasts to the right people. Consider what demographic you want to target, and what they will need to fulfill your call-to-action.
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.
Once we sent the email campaigns through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software. It's critical that businesses have their email campaigns end up in a person's inbox, so we felt that was a necessary test in the evaluation process.
Understand the statistics. Click-through rate or CTR is how often customers click on links contained in your email. There is also a conversion rate, which tracks how many people took action after clicking your link, as well as a rate for how many people opened and read your email. Many email blast software will have these metrics built in. Do not make things in the email blast confusing or complicated as it can prevent people from taking action or even reading the blast.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Here's a quick rundown of the main types of email templates available in our collection (over a thousand assets!), followed by some tips on composing, formatting and sending effective emails. Remember: one thing that all these templates have in common is quality. They have all been created by talented professionals, and hand-reviewed one by one by our team before going on sale.
Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve as a chance to convert them from customers to fans and even evangelists for your brand, people who want to talk about and share your message and get involved in any way they can.

Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location. Click-through rate and open rate are two basic metrics all email marketing services should provide. Those are important metrics to track for businesses.  

It is a must that you keep on pushing new offers and new updates to your travel email list on a regular basis. If they signed up to your newsletter, it is more than evident that they are interested in knowing what you have in store for them. No worries. You came to the right place; a collection full of responsive HTML email templates that will do you well. For travel agencies and even travel bloggers exclusively, this tool is the right solution for you. You can now keep your email blasts at the highest degree, in unison with your professional approach.


Omicron is a simple to use free responsive and mobile-ready HTML email template that works great with different business intentions. For instance, you can utilize Omicron for business events, gigs, latest blog posts, videos and other compelling content that you would like to share with your audience. It features soft shapes that are very mobile-inspired. You can also add a footer, link the template to your social media accounts and provide all the additional information that you know will benefit your subscriber. Of course, you can also attach the pre-header text and tailor Omicron to your branding regulations. Download it now and test it out.

If you blog about travel and tourism, Colorlib Email v7 is the HTML email template for you. However, to be completely candid with you, the tool works with all sorts of different aims and intentions. You can quickly tailor it to your needs since the content will define the main objective of the template. That said, download this nifty design now and customize it to your heart’s desire with no sweat.
When someone names their project Email Framework, you are without question entitled to expect some really great features, otherwise what is the point, right? Well, luckily this open-source project (find it on GitHub) is exactly that. A full-scale solution for all your responsive email layout needs. The framework provides the developer/user with a set of grids, modules, blocks and rows for content, spacing elements, buttons, image rows and other similar elements that might go into building a flawless email template. Thanks to Litmus testing, the framework works with the leading email clients that majority of internet users are using today.

Send yourself a test email. Before sending an email to a list of people, send one to yourself. Read over the email carefully and keep an eye out for poor formatting or incorrectly sized pictures. Check the email in multiple browsers and use different devices to see if it works across different platforms. Click all the links within the email and make sure they are working as intended.
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