How: Think about the placement of your CTAs (calls-to-action). Through studies we can see that CTAs placed at the bottom of the email ramp up higher click rates than on the right or left of the email. Also make sure it has relevant text. For example, you may find emails sent to a certain demographic may prefer ‘Purchase Now’ to ‘Buy Now’. Research, test and compare your campaigns to improve your call-to-actions.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
When it comes to building a business, you first go to the Moon and then scale it to Mars. And that is something you might achieve with help from Mars Email template. This is a first-class tool which suits best startups, agencies and eCommerce platforms. Mars Email is compatible with MailChimp, Stampready and Campaign Monitor. Creating lucrative email campaigns is very possible with Mars Email.
NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight."
Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve as a chance to convert them from customers to fans and even evangelists for your brand, people who want to talk about and share your message and get involved in any way they can.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
But some of the trendsetters decided to use graphics and icons to frame their copy. Like in this newsletter example, from Nordstrom, which used a handful of flowers. This not only makes draws your eye directly to the message but fits what the text says. You can check out this post for more examples from popular brands doing email newsletters right.
It’s a very flawed way to perceive such a beautiful way of connecting with the people who were interested in your content in the first place, even worse when we choose to ignore email marketing altogether, which seems to be the case for one-third of the online marketers active today, as claimed by a recent study. On the topic of mistakes, a lot of email marketing people also tend to send out the email marketing email to all of their subscribers, forgetting the importance of email personalization the good that it can do to your business.
Like social media, email marketing is a fundamental tool in almost any digital marketing campaign. Email marketing doesn't cost much to get started, and you'll find lots of choices to configure a solution for your company's needs. In addition, you'll achieve impressive engagement numbers when you use an email marketing service properly. Therefore, email remains a marketing favorite.
The copywriting style makes the newsletter unique and appealing, too: It's casual, honest, and written like the author is writing to a friend. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming.
For you to make sure that your email newsletter looks great in the inbox, you’ll need to meet the necessary standard and specifications. That is, it must have a single column and no more than 600px wide. At template.net, our email newsletter templates are designed in compliance with the design specifications and standards. From the comprehensive list of graphic templates available for you, choose the perfect one to utilize and customize.
Digital and creative agencies, web development firms and freelancers, if you have a list, you better keep it engaged with outstanding content they will not be able to resist. Instead of creating a custom email template from scratch, here we have an impressive one available for free. You can use it out of the box or you can improve it according to your branding needs, whatever the case, the outcome will appear beautifully on all devices, from handheld and up to desktop computers. With the minimalistic approach, you can keep the experience distraction free at all times. The HTML email template is at your fingertips and costs you nothing.
Whether or not the email newsletter is actively selling a product or service, marketing is always the main motivation behind sending email newsletters. Even non-corporate organizations such as not-for-profits and schools can use an email newsletter as a means of promoting their initiatives and keeping their organization top of mind with recipients. Recipients of an email newsletter are typically compiled from a database of people who have “opted in” to receive updates related to the organization, its products or services. The organization might compile this list themselves from their clients, stakeholders, or other associates, or they might purchase a bulk email list of opt-in recipients from an email blast service. If the recipients have not consented to receive such updates via email, then the email newsletter is a form of spam.
Understand the statistics. Click-through rate or CTR is how often customers click on links contained in your email. There is also a conversion rate, which tracks how many people took action after clicking your link, as well as a rate for how many people opened and read your email. Many email blast software will have these metrics built in. Do not make things in the email blast confusing or complicated as it can prevent people from taking action or even reading the blast.