Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.

Colorlib Email v8 alters to mobile and desktop devices beautifully, making sure everyone gets the most out of your newsletter. Do not keep it dull and boring when you can spice things up and surprise your subscribers with a jaw-dropping layout. Let your fans experience your fresh products, different announcements and other whatnots first. With a look of a newsletter like this one, you know everyone will be intrigued by your content.
This means you should definitely look for an email service provider that can help you achieve your email goals. The problem is that there are many professional newsletter solutions on the market, which can be both a curse and a blessing for senders. On the one hand, you have a wide variety of suitable email providers to choose from. On the other hand, vetting them may feel a bit overwhelming.
Campaign Monitor provides excellent email services from start to finish, including a super cool template builder. You can use the builder for free (no account required) and it does a bang-up job of making templates for your various email needs. Once you’re done creating, you can import it straight into your Campaign Monitor account or download it and go from there. The folks at Campaign Monitor also run a blog with lots of helpful tips, if you’re ever in a jam.
Find things that encourage people to engage. By tracking the statistics on each of your emails, you'll be able to develop concise reports about what works and what doesn't for your target audience. Take note of the specific days and times for your highest open and conversion rates. Test different tones and subject lines and see what causes your audience to read the blast. Stick to the things that your consumer tends to favor or enjoy and avoid repeating aspects of emails that do poorly according to the stats.
Send the email. Once you've uploaded the contacts that you want to send the email to, it's time to send the email to the list. Go over the recipients one more time before sending the email and then send it out. Another option that you have is to schedule the blast to go out at a later date and time. This is a great idea if you may have to make last-minute revisions or want to choose a specific time to send it out.
A: Your business should aim to find a nice mix of promotional content and organic content. Much like a social media marketing strategy, you need to add value to the inbox or feed of your subscribers. If a customer subscribes to your emails, you'll want to send them emails that relate to them. This is where segmentation becomes valuable. Writing in a tone that matches your business's brand is also a best practice. If you stick to your brand identity and send emails that add value to your subscribers, you'll be in good shape.
We are going to wrap up our free responsive emails template list with a book. What better way to learn about something if not from a book that’s built for that exact purpose, right? And this one from Jason Rodriguez is all about helping you — whoever you are, or whichever profession you work in — to build modern and sleek HTML emails. The final masterpieces will work great on all devices, all email clients, and all browsers. The book covers simple aspects like building an email, but also how to test your emails, and how to improve them through analytics tools and insightful analytics reports.

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I used Aweber, and everything was good, but the design and templates weren’t looking great. When my list grow and I had too change plan, it was way too expensive. Then I changed to MailerLite and I am super happy with their payment plan, all unlimited automation etc. I have a lot of Lead Magnets and Landing Pages to grow my list, and each Lead Magnet has it’s own Newsletter Email Campaign, and I don’t pay huge money for it, with the list of 2000 subscribers I pay 9EURO a month compare to Aweber with the same activities I was paying 49$… big difference!!! Now with new ecommerce store I would like to try SendInBlue, does anybody tried it ?

ZURB is the foundation company for the HTML5 framework Foundation, and it also used to operate a service called Ink. It is now better known as Foundation Email, a framework that we already mentioned in our list. Playground from ZURB offers a choice of five different email templates that will adapt to responsive requirements effortlessly. All templates come with separate stylesheets and HTML documents for maximum versatility of design changes. You can expect these templates to work fine with any major email serving platform on the web right now. You will most definitely need to find a service to use these templates with, since an email service (like MailChimp) can help to combine both HTML and CSS in a single file when sending out an email.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
A: With so many businesses using email marketing, it's important to make your email marketing campaigns relevant to your customers and subscribers. Selecting the service that best fits your business is the first step in helping your email marketing campaigns stand out. After that, you'll want to use segmentation and other email tools to best cater to the wants and needs of your customer base.

I agree with David. Testing is important. Each demographic is going to work differently, so it honestly depends on who you're trying to reach. With health and wellness, you're looking at probably 58% male and 42% female audience between the ages of 18-35. Test through email and social to determine when your audience is most frequently online. Send out newsletters weekly on different days and different times of the day and see who is viewing the email and what % of success you have with each...


Case in point: I have a thing for shoes, and I especially love this one shoe site. I willingly opted in to the company’s email list, but it now sends me emails 2-3 times a day to buy, buy, buy … and when I see it’s sender name pop up in my inbox, I want to scream. If they sent me educational content -- maybe about the latest styles of shoes, or how to pair certain styles with certain outfits -- I might be more inclined to buy from them, or at least start opening their emails again.
Honestly, there are a ton of great email blast examples and email blast templates out there. And you’ll see that an email blast can cater to a variety of uses and information. Whether it be a referral program invite with an amazing referral email design, a product update, or a simple sales flyer. Email blasts are quick ways to send out valuable information to all their email list subscribers, simple as that.
Customer service: The best email marketing services provide support through phone, email and live chat. Our best picks also have vast knowledgebases and videos to help you understand every tool and feature. While customer service isn't an email marketing tool, elite customer service and tutorial videos help your business get up to speed with the service more quickly than other options.

The content of an email newsletter typically follows a certain layout which is dependent on its purpose. Email newsletters that are meant to provide a general update and open up communication between the recipient and sender usually include a greeting in the introduction from the head of the organization or the editor of the newsletter. The intro is usually followed by a table of contents which may feature the same chapters in each newsletter, such as sections for interesting facts, employee of the month, or games. An email newsletter that’s meant to encourage readers to click on anchor text to drive traffic to a landing page might begin with a catchy title followed by a special offer or incentive. These types of newsletters usually include a hyperlink at the bottom that gives recipients the chance to unsubscribe or “opt-out” of the newsletter.
At Fitbit, they have a clear goal in mind with their newsletter: to drive traffic to their blog, which is meant to inspire readers to become more active and make the most of their device. So they highlight their content value at the top (‘Top articles picked for you’) and smartly present their articles in a responsive design that is easy to read (and click!) on mobile.
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
We’ve talked a lot about how, just as the saying goes, first impressions really do matter when it comes to the subject line. 35% of recipients open emails based on subject line alone. So, firstly start thinking about your ‘From Name’. Don’t necessarily just use your company name or your department name. If your email is the vault and the content inside is the treasure, your subject line is the key to that vault.
Some email marketing templates are better than other at informing your subscribers of the goings on at your company. If that’s the goal of your newsletter, be sure to find a template that can maximize the important info you want to include in your newsletter. Just don’t overdo it! Too much content can distract your subscribers from the important stuff. Pay attention to your reports. See how far down subscribers are making it in your newsletter and act accordingly.
Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
As we discovered in a previous post, each gender responds uniquely to different colors. Be mindful of which hues you choose for your images, background color, font and call to action buttons. After making sure that you’re keeping true to your brand identity, think about your audience. Using specific colors based on your demographic, you can improve your results and ultimately ROI.
Professional email marketing software offers you the tools to track results so that you can better understand customer behavior. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and make an informed decision. Sendinblue also features marketing automation, and its wealth of plugin capabilities make it easy to maximize your email campaign.
Hence the name, Shopilicious is the perfect solution for eCommerce platforms. It is a free mobile-ready HTML email template for creating trendy, contemporary and attention-grabbing newsletters. There is no need for you to build from the ground zero anymore. Simply download the impressive Shopilicious and put it to action. Lovely colors, fonts, special sections, call-to-action buttons, coupons and social media integration are just some of the goodies that you get with Shopilicious. Perform customization tweaks and get things rolling sooner rather than later. Increase your online store’s potential with regular email blasts and take even more orders.
If you blog about travel and tourism, Colorlib Email v7 is the HTML email template for you. However, to be completely candid with you, the tool works with all sorts of different aims and intentions. You can quickly tailor it to your needs since the content will define the main objective of the template. That said, download this nifty design now and customize it to your heart’s desire with no sweat.
If you run a bakery, a restaurant or any other food-related business, Good Ol’ Bakery is the free responsive HTML email template that will do you well. It has a clean, modern, elegant and stylish web design that will spark their curiosity and increase click-through-rate. But it is the clever and strategic subject line in combination with Good Ol’ Bakery that will produce a winning email campaign. Moreover, Good Ol’ Bakery features a dark layout that is both very appealing to the eye and sophisticated. The design works great with eCommerce platforms, too, and you can even utilize it for something entirely different.
To help online marketers make better choices about their email marketing, we have assessed a list of the most popular and what others call the best responsive email marketing templates, in the form of actual templates. What’s more, we also added responsive email marketing frameworks that you can use to build custom templates that better reflect your ideas and your aspirations for the emails that you send out. You are more than welcome to recommend more additions to this post by dropping a comment at the bottom of the post. We take our community input very seriously.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.

Keep the email short. If you write an email that's too long, there's a chance that recipients will skim over it or stop reading it at a certain point.[7] This could mean that they miss your call to action, or what you're trying to get across. Try to edit out pieces of information that aren't critical to the overall message. Make messages as short and concise as possible. Avoid over-elaboration or background that can clutter your blast.
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