Giving in to the temptation of buying email addresses will result in the same scenario. Buying email contacts from third parties is one of the most widely used methods to generate a contact list. Many companies still believe that an email contact list must be as large as possible in order to have relevant success. This is by no means true, trust us. Buying contact lists is essentially a waste of money.
We’ve talked a lot about how, just as the saying goes, first impressions really do matter when it comes to the subject line. 35% of recipients open emails based on subject line alone. So, firstly start thinking about your ‘From Name’. Don’t necessarily just use your company name or your department name. If your email is the vault and the content inside is the treasure, your subject line is the key to that vault.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.