This strategy manages to prove itself both effective, but also cringe-worthy at the same time for a few reasons. The term “blast” can imply unexpected aggression and a general lack of tact. And while we’re not advising our senders to stop sending email blasts (we provide software that allows for this exact type of sending), we think it’s time to reframe how we think about an email blast for good.
I send out monthly email newsletters for my Realtor clients and have used iContact (years ago), MailChimp and ConstantContact. I find the CC product to be the best though it’s clearly not the cheapest. They do have live support though which I like and the emails always look professional. I had problems with MailChimp’s support – not responsive enough and too time consuming trying to describe some issues by Chat or even Email – and I also discovered that if you have email addresses in one particular group and you want to add them into another group, that was considered yet another contact! So I stopped using MailChimp.

Once we sent the email campaigns through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software. It's critical that businesses have their email campaigns end up in a person's inbox, so we felt that was a necessary test in the evaluation process.

I agree with David. Testing is important. Each demographic is going to work differently, so it honestly depends on who you're trying to reach. With health and wellness, you're looking at probably 58% male and 42% female audience between the ages of 18-35. Test through email and social to determine when your audience is most frequently online. Send out newsletters weekly on different days and different times of the day and see who is viewing the email and what % of success you have with each...

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.


Fizzle's newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself. Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. In other words, it's written entirely for their subscribers.
Netflix’s email design ticks all the boxes. It uses personalization in the subject line to get me to open it and uses a catchy image on top of the email to get me hooked. The content is based on Netflix knowing I’m interested in anything ‘Breaking Bad’ related and follows the same color scheme as the Netflix dashboard. Finally has effective and not too pushy call-to-action buttons.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.

Foundation is a collection of different frameworks and platforms for enhacing web development experience, and email is also one of the top prioroties of this company, providing developers and designers with an easy to use CSS framework for quickly building up effective HTML5 responsive emails. Every template begins by using the provided Foundation Grid which you can then enhance with additional elements that you would most commonly find in email templates anyway. Whether eCommerce or business branding, Foundation is a great aid in building responsive email templates at no cost.

Digital and creative agencies, web development firms and freelancers, if you have a list, you better keep it engaged with outstanding content they will not be able to resist. Instead of creating a custom email template from scratch, here we have an impressive one available for free. You can use it out of the box or you can improve it according to your branding needs, whatever the case, the outcome will appear beautifully on all devices, from handheld and up to desktop computers. With the minimalistic approach, you can keep the experience distraction free at all times. The HTML email template is at your fingertips and costs you nothing.


As just mentioned, our free list of email templates has come to an end. Before we let you go and immerse yourself in your newfound tools and templates to play with, we want to add some additional responsive templates that come from the premium market. The pricing for these is really cheap (compared to what you would pay a designer to do it for you), and we have found some truly remarkable templates that we feel the community will appreciate.
While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular. 
We have not tested all these templates is every ESP as we only have an account with the ESP we use to send. The only way you could know if a template works with an ESP is to test for yourself. When you have loaded the template you want to use in your ESP you can test the template in 70+ email clients and mobile devices, free for 7 days, to know for sure: https://www.emailonacid.com/free-email-test/p2
Fizzle's newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself. Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. In other words, it's written entirely for their subscribers.
Foundation is a collection of different frameworks and platforms for enhacing web development experience, and email is also one of the top prioroties of this company, providing developers and designers with an easy to use CSS framework for quickly building up effective HTML5 responsive emails. Every template begins by using the provided Foundation Grid which you can then enhance with additional elements that you would most commonly find in email templates anyway. Whether eCommerce or business branding, Foundation is a great aid in building responsive email templates at no cost.
One of the biggest problems with email newsletters is that they're often cluttered and unfocused because they're supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Email -- whether it’s a newsletter or not -- needs one common thread to hold it together.
One more thing. Keep that writing punchy and to the point. If you want to "tease" to more in-depth articles on your site, that is preferable. People tend to skim emails, so you want to provide enough information to interest them but not so much that they get irritated and disregard your newsletter completely. Besides, that's kind of the point of an email newsletter -- to provide enough information to get people to come to your site.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
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Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.


Right. But email’s a little bit trickier. Most of the time, people won’t have images enabled, so you’ve got to make sure your images have one essential component: alt text. Alt text is the alternative text that appears when images aren’t loaded in an email. This is especially important if your CTAs are images -- you want to make sure people are clicking even without the image enabled.
If you run a fashion store or an apparel brand, branded email newsletters will come very handy. With this magnificent HTML template, you can now make some noise and capture everyone’s attention immediately. It is a clean, modern and trendy solution that will put on display your latest drops, as well as items on sale. In fact, you can employ the template however it suits your needs and wants best. But keeping it exactly as is will produce on-the-spot results.
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. 
The email marketing industry also has a lot of different companies in the space. This can make it difficult to sort through all the various offerings, but it also leads to more specialized offerings. Businesses of any size should be able to find an email marketing service that suits their business needs and improves their overall marketing strategy. To find the right service, it requires thorough research and comparisons between software you think might work best. Take advantage of the free trials that many companies offer.
Newsletters. Quite obviously, this is by far the biggest category and the most popular type of email template. Newsletters are a versatile way to stay in touch with your customers or fans on a regular basis. You can use them to provide updates, give advice or training, launch products and more. Don't forget that your users don't need to be overwhelmed with messages on a daily basis (just like you!) so use this tool wisely.
We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or that don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners. 
Make the first three sentences of your blast catchy. The first couple of sentences within your email blast will determine whether the recipient decides to read the rest of it. The intro should draw people in with a sense of urgency or excitement. You can elaborate more on the subject line within your first sentence to give additional clarity to what the email is about, or you can create a sense of urgency and intrigue that compels them to open the email to learn more about the issue.[4]
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