Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
BrainPickings is one of the most interesting newsletters out there. In fact, the folks who write it call it an "interestingness digest." Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy -- topics that are really appealing to a wide audience. At its core, it explores what it means to live a good life.
The main question you will want to answer is what kind of data you want to use for segmentation. The answer to that isn’t really clear-cut, since it depends on your business and how you’re planning to group your contacts for your email campaigns. So, to determine the kind of data to use, think about what would make sense for your business. Consider if there are some obvious ways to group your customers based on different characteristics.
I agree with David. Testing is important. Each demographic is going to work differently, so it honestly depends on who you're trying to reach. With health and wellness, you're looking at probably 58% male and 42% female audience between the ages of 18-35. Test through email and social to determine when your audience is most frequently online. Send out newsletters weekly on different days and different times of the day and see who is viewing the email and what % of success you have with each...
If you pay on a yearly basis you’ll receive wide discounts across the board. There’s also a 14-day free trial that allows you to test the service for up to 100 contacts and 100 emails sent. However, they are lenient with the timeframe and you might be able to get an extension. Since there are no refunds you’ll definitely want to try the software before you buy.

EDMDESIGNER is an email company that took its time to fully develop, and to fully adjust to the requirements of the community. The end result is a sophisticated email building platform using a drag and drop interface. It helps designers do what they do best, design, and in this case — design email templates. No need to spend time with recreating the same content again and again. With EDMDESIGNER you can not only save your email templates but also your favorite elements like a news block, branded header, or the unsubscribe information and reuse them in any of your future campaigns.


Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a predesigned template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
Remember that the tone and language should match the style of your brand. Be bold and try out something new. Being cheeky, using questions, citing the recipient’s name, or even adding emojis, all jazz up the subject line and draw attention to your newsletter. As you’re are probably very reluctant to be labeled as a spammer, avoid using words that can trigger the spam alarm. 😉
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
Whether or not the email newsletter is actively selling a product or service, marketing is always the main motivation behind sending email newsletters. Even non-corporate organizations such as not-for-profits and schools can use an email newsletter as a means of promoting their initiatives and keeping their organization top of mind with recipients. Recipients of an email newsletter are typically compiled from a database of people who have “opted in” to receive updates related to the organization, its products or services. The organization might compile this list themselves from their clients, stakeholders, or other associates, or they might purchase a bulk email list of opt-in recipients from an email blast service. If the recipients have not consented to receive such updates via email, then the email newsletter is a form of spam.
Amateur and professional photographers, treat yourself to a super responsive HTML email template that costs you nothing. Whether you have ten or ten thousand subscribers, start sending newsletters and master the game of email marketing early on. See what ramps up open rates with testing, testing and testing some more. Thanks to this beautiful layout, it is a guarantee that everyone will enjoy your beautiful imagery. Whether they view it on their smartphones or laptops, the template creates an exhibition that will be pleasant to the eye every time.

While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business. 


Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
Our team has designed and coded something similar that may be of help. It’s a master email template specific for MailChimp users. All the user would be required to do is customize the template every time they send out a new campaign by editing blocks, new images, content, etc. This is a responsive template and and is only a one-time effort for customizing using the user’s brand assets. You can find the jackpot here: http://bit.ly/1xysMvq – its definitely designed to put the email template design headache away!
Measuring the performance of an email newsletter is simple. Your email statistics provide you with all the information you need to do this: open rates, click rates, unsubscribe rates, bounces, which user terminals were used to open the newsletter and when, which links are clicked on, etc. These KPIs will help you accurately calculate your ROI and produce target-audience relevant newsletter content.
Bottom Line: Constant Contact does a good job delivering solid email marketing capabilities in an intuitive and nicely-priced interface. However, the company is working hard to expand its capabilities, especially across other marketing channels and even media buying. Overall, it should be on any small to midsized business marketer's evaluation short list.
Omicron is a simple to use free responsive and mobile-ready HTML email template that works great with different business intentions. For instance, you can utilize Omicron for business events, gigs, latest blog posts, videos and other compelling content that you would like to share with your audience. It features soft shapes that are very mobile-inspired. You can also add a footer, link the template to your social media accounts and provide all the additional information that you know will benefit your subscriber. Of course, you can also attach the pre-header text and tailor Omicron to your branding regulations. Download it now and test it out.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.

Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
Your efforts on social media may work one day but not the next for various reasons, such as changes to the site's algorithm. However, once a customer subscribes to your newsletter or emails, you're likely to have a long-term reader. Even if subscribers don't read your email, they'll probably see the subject line, which keeps your business's name fresh in their minds. By integrating social media with email, you can make the most of multichannel marketing campaigns.
Go Pro or go home! Well, you sure do need to learn a few things about this supreme and responsive HTML email template first before you fully commit. First, the tool has more than thirty sections what gives you the freedom you need when customizing newsletters for your marketing campaigns. Pro sports a drag and drop builder to make putting together individualized emails simple as pie. You can even play around with the features in the live preview. Go ahead, give it a try and see how much you can do with Pro.
Why? The newsletter is clean and minimal, but still sends a ton of really great content its subscribers' way. The way it distills potentially overwhelming information is by bucketing content into sections. The newsletter also looks very similar to the site, so for those who love the site and how it's laid out, the newsletter feels like a comforting, familiar way to consume content.

NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight."

A: Businesses have different needs, and email marketing services have different strengths. If you're going to pay to utilize an email marketing service, you should pick the one that best fits the needs of your business. If you're running basic email marketing campaigns, the least expensive options might make the most sense. If you're a major company sending emails to thousands of people, you'll want an email service that can handle that workload without many errors. Picking the right service can help you make the most out of this marketing solution.


Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
The copywriting style makes the newsletter unique and appealing, too: It's casual, honest, and written like the author is writing to a friend. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming.
An email newsletter is defined as an electronic-mail communication sent out by the organizations or business companies to keep their subscribers connected, updated, engaged, and informed with the current trends and updates. Email newsletters are often used for a variety of reasons; however, they are commonly utilized for weekly schedule digests of information, monthly business company updates, or simply to promote new products and drive sales.

When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.


Campaign Monitor provides excellent email services from start to finish, including a super cool template builder. You can use the builder for free (no account required) and it does a bang-up job of making templates for your various email needs. Once you’re done creating, you can import it straight into your Campaign Monitor account or download it and go from there. The folks at Campaign Monitor also run a blog with lots of helpful tips, if you’re ever in a jam.
Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? In October 2015, ESPN announced it would be ending the publication of Grantland. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer.
Catalogs.Sometimes you just want to cut to the chase and make some sales. If that's the case, the email catalog templates are a great way to showcase your products so that they look enticing and simply demand to be clicked on. You can choose a general template that will work for pretty much any type of product and market, or you can pick email templates that have been designed for a specific industry.
Check out Second Glass' email newsletter below, which was promoting their most recent Wine Riot event in Boston. It's colorful and chock-full of information ... but it's also pretty obvious what they want you to do: purchase tickets for the event. By placing this CTA above all the other pieces of information, Second Glass increases the chance that their email recipients will click on it.
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