An example of a great, topic-based email newsletter is BuzzFeed's "This Week in Cats" newsletter. (Don't judge ... I recently adopted a kitten and I've become full-on obsessed with cats.) Though BuzzFeed writes about pretty much everything under the sun, they offer up one specific newsletter for people who love reading about cats. Because the niche is aligned with a specific interest, the articles have an opportunity to get way more engagement than they would in a newsletter featuring content from all over the website.
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
Email marketing is a popular and effective way to reach your customers and has been around as a mainstream communication method since 1978, when the first mass email was sent. Email marketing allows businesses to send professional-looking messages with little to no design expertise and create custom, automated email journeys and segmented customer lists.

An email newsletter is defined as an electronic-mail communication sent out by the organizations or business companies to keep their subscribers connected, updated, engaged, and informed with the current trends and updates. Email newsletters are often used for a variety of reasons; however, they are commonly utilized for weekly schedule digests of information, monthly business company updates, or simply to promote new products and drive sales.
Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location. Click-through rate and open rate are two basic metrics all email marketing services should provide. Those are important metrics to track for businesses.  
One of the biggest problems with email newsletters is that they're often cluttered and unfocused because they're supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Email -- whether it’s a newsletter or not -- needs one common thread to hold it together.
Be Shoppy is another free responsive HTML email template for online stores. It works best with fashion and apparel brands, but you can also use Be Shoppy for other eCommerce platforms effortlessly. Speaking of which, Be Shoppy works with bags, accessories, electronic devices, furniture and pretty much any other online store. The opulent black and golden layout screams with elegance and sophistication and does the job right. That said, if you run a boutique and high-end brand, Be Shoppy puts you on the right track with your email newsletters. Now add your items and details and see the magic happen.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
Netflix’s email design ticks all the boxes. It uses personalization in the subject line to get me to open it and uses a catchy image on top of the email to get me hooked. The content is based on Netflix knowing I’m interested in anything ‘Breaking Bad’ related and follows the same color scheme as the Netflix dashboard. Finally has effective and not too pushy call-to-action buttons.
Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email service that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
Campaign Monitor is a reputable email marketing service that helps hundreds of thousands of online marketers to achieve optimal results with their email lists. Not only does Campaign Monitor take care of things like email testing, and intuitive email building interfaces, it’s also a highly acknowledged email template provider. The public Campaign Monitor database for responsive email templates is packed with more than 20+ unique email templates that will be of use in almost any situation imaginable. Templates for partnerships, business talks, traditional newsletter templates, and event newsletter templates are amongst some of the favorites we adore.

When someone names their project Email Framework, you are without question entitled to expect some really great features, otherwise what is the point, right? Well, luckily this open-source project (find it on GitHub) is exactly that. A full-scale solution for all your responsive email layout needs. The framework provides the developer/user with a set of grids, modules, blocks and rows for content, spacing elements, buttons, image rows and other similar elements that might go into building a flawless email template. Thanks to Litmus testing, the framework works with the leading email clients that majority of internet users are using today.


Design: Most survey software allows you to arrange your questions and tweak the layout. However, the best survey platforms offer additional tools to make your surveys visually appealing and are designed to promote your brand. Our best pick, SurveyGizmo, offers customizable templates in all its paid plans and individual URLs in the higher-priced plans. 


Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
If you want your users to take action through your emails, don’t be too pushy with your call-to-action buttons. Imagine your calls-to-action is a sales assistant in a shop. Are you likely to trust one that’s being pushy, trying to get you to try on a pair shoes or buy a specific blouse? Or do you trust the one where they’re informational, subtle, yet suggestive? Same applies here.
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. AI delivers strong capabilities, which means determining exactly how a potential email marketing service has implemented AI should be key criteria for most marketers before purchasing.
This next free responsive HTML email template will work best with blogs and online magazines if you utilize it as is. Of course, you can get it to work with loads of other projects and purposes, all in the name of keeping your newsletter subscribers updates and engaged. Share your latest blogs posts, most read articles and other goodies that will be of benefit for the end user. You can even add blog post excerpts and give them a quick peek at what they can expect. Get your creative spirit going and grow your online blogging or magazine project with nifty email marketing campaigns.

To ensure that your audience would be able to hear and read the latest news, tips, or update regarding your products, services, and the business itself, you’ll probably be needing a sample of email newsletter templates. With that, we offer you a vast array of ready-made Email Newsletter Templates that you can download easily using your personal computer or Macbook. From a simple email newsletter to a creative newsletter, these templates are all fully customizable and easily editable in all versions of HTML5, Adobe Photoshop, Illustrator, Microsoft Word, Publisher, and Apple Pages. On top of that, they also make use of a well-designed and professionally-drafted content that you can use to your advantage. We used high-quality images to make sure 100% satisfaction. Don’t just stare at your screen. Download our ready-made email newsletter templates today! 
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted). 

MJML is a framework, but more than that it is a custom built markup language for helping developers to build quick and beautiful email templates that resonate well with all devices and browsers. MJML’s objective is to simplify the way people design responsive emails. The markup you end up writing with MJML automatically converts into fully compliant HTML5 markup that you can begin using with your email sending software. There are also a couple of preview templates available for experimentation, and perhaps even production use.

Some email marketing templates are better than other at informing your subscribers of the goings on at your company. If that’s the goal of your newsletter, be sure to find a template that can maximize the important info you want to include in your newsletter. Just don’t overdo it! Too much content can distract your subscribers from the important stuff. Pay attention to your reports. See how far down subscribers are making it in your newsletter and act accordingly.

An email newsletter is defined as an electronic-mail communication sent out by the organizations or business companies to keep their subscribers connected, updated, engaged, and informed with the current trends and updates. Email newsletters are often used for a variety of reasons; however, they are commonly utilized for weekly schedule digests of information, monthly business company updates, or simply to promote new products and drive sales.

Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
Twenty one-of-a-kind modules, customizable everything, responsiveness and simplicity, here is Scorpio. The HTML email template utilizes the power of a drag and drop page builder to give everyone a chance to craft professional emails. If you were using a free tool so far, step up the game with a premium solution. Unlock a whole new horizon of possibilities for yourself and achieve the goals fast. The options are boundless with Scorpio, use your imagination and take your newsletters to the next level.
MJML is a framework, but more than that it is a custom built markup language for helping developers to build quick and beautiful email templates that resonate well with all devices and browsers. MJML’s objective is to simplify the way people design responsive emails. The markup you end up writing with MJML automatically converts into fully compliant HTML5 markup that you can begin using with your email sending software. There are also a couple of preview templates available for experimentation, and perhaps even production use.
The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...
Go Pro or go home! Well, you sure do need to learn a few things about this supreme and responsive HTML email template first before you fully commit. First, the tool has more than thirty sections what gives you the freedom you need when customizing newsletters for your marketing campaigns. Pro sports a drag and drop builder to make putting together individualized emails simple as pie. You can even play around with the features in the live preview. Go ahead, give it a try and see how much you can do with Pro.
Amateur and professional photographers, treat yourself to a super responsive HTML email template that costs you nothing. Whether you have ten or ten thousand subscribers, start sending newsletters and master the game of email marketing early on. See what ramps up open rates with testing, testing and testing some more. Thanks to this beautiful layout, it is a guarantee that everyone will enjoy your beautiful imagery. Whether they view it on their smartphones or laptops, the template creates an exhibition that will be pleasant to the eye every time.
While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business. 

First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
Foundation is a collection of different frameworks and platforms for enhacing web development experience, and email is also one of the top prioroties of this company, providing developers and designers with an easy to use CSS framework for quickly building up effective HTML5 responsive emails. Every template begins by using the provided Foundation Grid which you can then enhance with additional elements that you would most commonly find in email templates anyway. Whether eCommerce or business branding, Foundation is a great aid in building responsive email templates at no cost.
A: With so many businesses using email marketing, it's important to make your email marketing campaigns relevant to your customers and subscribers. Selecting the service that best fits your business is the first step in helping your email marketing campaigns stand out. After that, you'll want to use segmentation and other email tools to best cater to the wants and needs of your customer base.
Choose analytics software that works for your organization. While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require.
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