An email blast is a single email message that is sent to a large group of recipients. Email blasts are no longer an email marketing best practice. Email marketers should segment their lists and send targeted messages to their subscribers. All email blasts need to follow the CAN-SPAM Act, include an unsubscribe link, and accurately identify the person or business that is deploying the email.
Here's a quick rundown of the main types of email templates available in our collection (over a thousand assets!), followed by some tips on composing, formatting and sending effective emails. Remember: one thing that all these templates have in common is quality. They have all been created by talented professionals, and hand-reviewed one by one by our team before going on sale.
Fizzle's newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself. Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. In other words, it's written entirely for their subscribers.
Honestly, there are a ton of great email blast examples and email blast templates out there. And you’ll see that an email blast can cater to a variety of uses and information. Whether it be a referral program invite with an amazing referral email design, a product update, or a simple sales flyer. Email blasts are quick ways to send out valuable information to all their email list subscribers, simple as that.
Now that we have indulged in plenty of frameworks, layout patterns, and other free templates, it’s time to take a look at what professional newsletter look like. For this we recommend HTML Email Designs. A repository of the best and greatest email templates as sent out by some of the leading technology companies today; Dropbox, Udemy, Moo, DigitalOcean and many others. The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most. Hundreds of email templates to yield inspiration from.
Luckily, this is not true for newsletters. Emails that reach someone’s inbox are usually seen, and the likelihood that they will be opened is high, provided that the subject line is appealing and the sender is recognized (so make sure your readers know who you are!). If your newsletter is well designed and it contains relevant content, this will enhance your chances of the reader clicking on the calls-to-action for more information.
When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.
In some countries, it’s a legal requirement that you make sure people can easily access your communications, especially those people with disabilities (PWDs). Remember that the coverage of email newsletters could reach the whole world, and people send and receive almost 281 billion emails every day on average. Hence, you have to consider those people who have visual and hearing impairments. Make sure they can access your communication equally as those who don’t have any disabilities.
Now that you know those stats, it makes sense why ClassPass would design a whole newsletter around social media reviews. These statements and photos, even from random users, hold a lot more power in the mind of consumers than anything the brand will say. I also really like that instead of using random names, they attributed the quotes to real social media accounts. That way you can check these people out and, hopefully, put a real face to that quote.
In addition to A/B testing, many email marketing packages now offer multivariate testing, which involves using multiple variations of a campaign to test which one performed best. Services that offer this feature include Campaigner and Mailchimp. Another thing to consider when looking for an email marketing platform is how the email campaigns can boost search engine optimization (SEO) for your organization. The right keywords can lead your subscribers from their email platform onto your website. Whether you're looking or a simple email marketing solution or one with full automation, there are several on the market to meet your needs.
Each of those tactics requires different tools when it comes to creation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate toward the email marketing software that can give your company the features it needs.
Besides implementing a responsive subscription widget, special newsletter landing pages are a great way to grow contact lists. These pages enable you to use all optimization opportunities that apply to landing pages. The potential newsletter subscriber is not distracted from other elements on the website and they concentrate on all the great reasons you’ll give them to convince them your newsletter is the best thing that has been written after Harry Potter.
An example of a great, topic-based email newsletter is BuzzFeed's "This Week in Cats" newsletter. (Don't judge ... I recently adopted a kitten and I've become full-on obsessed with cats.) Though BuzzFeed writes about pretty much everything under the sun, they offer up one specific newsletter for people who love reading about cats. Because the niche is aligned with a specific interest, the articles have an opportunity to get way more engagement than they would in a newsletter featuring content from all over the website.
Write a compelling subject line. The subject of your email will be the first thing that people will see when viewing it. Because of the immense amount of spam that exists, it's important that you draw the recipient in enough so that they open the message. The subject line should invite the reader to some benefit or include a sense of urgency which requires action. Avoid cliche marketing terminology like "act now" or "free limited offer" as these subject lines can make recipients feel suspicious and turned off. Your subject line should be 50 characters or less.