This means you should definitely look for an email service provider that can help you achieve your email goals. The problem is that there are many professional newsletter solutions on the market, which can be both a curse and a blessing for senders. On the one hand, you have a wide variety of suitable email providers to choose from. On the other hand, vetting them may feel a bit overwhelming.
In addition to A/B testing, many email marketing packages now offer multivariate testing, which involves using multiple variations of a campaign to test which one performed best. Services that offer this feature include Campaigner and Mailchimp. Another thing to consider when looking for an email marketing platform is how the email campaigns can boost search engine optimization (SEO) for your organization. The right keywords can lead your subscribers from their email platform onto your website. Whether you're looking or a simple email marketing solution or one with full automation, there are several on the market to meet your needs.
NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight."
Check out Second Glass' email newsletter below, which was promoting their most recent Wine Riot event in Boston. It's colorful and chock-full of information ... but it's also pretty obvious what they want you to do: purchase tickets for the event. By placing this CTA above all the other pieces of information, Second Glass increases the chance that their email recipients will click on it.
In some countries, it’s a legal requirement that you make sure people can easily access your communications, especially those people with disabilities (PWDs). Remember that the coverage of email newsletters could reach the whole world, and people send and receive almost 281 billion emails every day on average. Hence, you have to consider those people who have visual and hearing impairments. Make sure they can access your communication equally as those who don’t have any disabilities.
While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular.
Mosaico is a unique email building platform that lets anyone build responsive email layouts within a platform environment. The item gives its users tools like custom element management and overall design adaptability. These allow you to personalize all of your designs with a single click of a button. An in-built system for helping you undo and redo any changes, instead of having you browse through endless piles of revisions. You can even preload your own custom email templates for management within the Mosaico system. The platform is open-source and encourages everyone to participate in making the project bigger and better.
I left iContact for KEAP because it does cool stuff I thought I’d like to do including keeping tabs on all the types of marketing contact I was having with users BUT to really use the tool you must be prepared to do some deep diving on how to build campaigns, as they are called, or hire someone else to do so. Building campaigns is not intuitive and it is not drag and drop. I came to these articles to try and find an alternative.
The main question you will want to answer is what kind of data you want to use for segmentation. The answer to that isn’t really clear-cut, since it depends on your business and how you’re planning to group your contacts for your email campaigns. So, to determine the kind of data to use, think about what would make sense for your business. Consider if there are some obvious ways to group your customers based on different characteristics.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe is one such email service that offers great insight and analytics, so you can track your email campaigns and see how they are performing.
If you want your users to take action through your emails, don’t be too pushy with your call-to-action buttons. Imagine your calls-to-action is a sales assistant in a shop. Are you likely to trust one that’s being pushy, trying to get you to try on a pair shoes or buy a specific blouse? Or do you trust the one where they’re informational, subtle, yet suggestive? Same applies here.
Be sure to look at the tech support offered by each of these companies, as many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Have a clear purpose for the blast. Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it. Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events. Once you determine the purpose of the blast, you can work on making the message more clear to your recipients.