As we discovered in a previous post, each gender responds uniquely to different colors. Be mindful of which hues you choose for your images, background color, font and call to action buttons. After making sure that you’re keeping true to your brand identity, think about your audience. Using specific colors based on your demographic, you can improve your results and ultimately ROI.
Set your target audience. Audiences can be split up in a variety of ways including gender, age, geographic location, or buying habits. Before you send your blast, you want to make sure that you can segment people into different lists so you can target your blasts to the right people. Consider what demographic you want to target, and what they will need to fulfill your call-to-action.
Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.
While a multi-purpose email template alters to any business, sometimes, you just want to go specific right off the bat. That said, if you dig the minimalistic approach when it comes to web design, Miley is the solution for you. It is a template and an online email builder all in one. Miley is compatible with all the major email service providers, like MailChimp, Mailster, iContact and Aweber. Moreover, it is also in tune with Gmail, Yahoo Mail, Outlook and Hotmail to name a few.
This strategy manages to prove itself both effective, but also cringe-worthy at the same time for a few reasons. The term “blast” can imply unexpected aggression and a general lack of tact. And while we’re not advising our senders to stop sending email blasts (we provide software that allows for this exact type of sending), we think it’s time to reframe how we think about an email blast for good.

The content of an email newsletter typically follows a certain layout which is dependent on its purpose. Email newsletters that are meant to provide a general update and open up communication between the recipient and sender usually include a greeting in the introduction from the head of the organization or the editor of the newsletter. The intro is usually followed by a table of contents which may feature the same chapters in each newsletter, such as sections for interesting facts, employee of the month, or games. An email newsletter that’s meant to encourage readers to click on anchor text to drive traffic to a landing page might begin with a catchy title followed by a special offer or incentive. These types of newsletters usually include a hyperlink at the bottom that gives recipients the chance to unsubscribe or “opt-out” of the newsletter.

If you’d like to keep in touch with our support team through online chat or email, upgrade to our Essentials plan starting at $9.99 a month. Whether you’re hitting a roadblock with an email you’re writing or want more information about how something works, help is available around the clock. And when you’re ready to take your marketing to the next level, we have plans for that, too.
One more thing. Keep that writing punchy and to the point. If you want to "tease" to more in-depth articles on your site, that is preferable. People tend to skim emails, so you want to provide enough information to interest them but not so much that they get irritated and disregard your newsletter completely. Besides, that's kind of the point of an email newsletter -- to provide enough information to get people to come to your site.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
Email marketing in itself is a huge topic. There are dozens of large-scale blogs and brands dedicated to helping others make the most of their email lists, including actual email service providers themselves. In our view, and which we know is the view of many others, a good email begins with its design. And now that the majority of email clients and email platforms support new web standards, we can send out responsive email messages to all of our desktop and mobile users, without making any sacrifices in the design. Responsive email, much like responsive web design, ensures that the emails we send receivers perceive equally well on whichever device they choose to open the email on. And we all know by now that we, no longer, can ignore mobile, only embrace.
Luckily, this is not true for newsletters. Emails that reach someone’s inbox are usually seen, and the likelihood that they will be opened is high, provided that the subject line is appealing and the sender is recognized (so make sure your readers know who you are!). If your newsletter is well designed and it contains relevant content, this will enhance your chances of the reader clicking on the calls-to-action for more information.

Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!

Add terrific imagery, write excerpts of your blog posts and trigger your subscribers with catchy headlines. Email marketing can be super rewarding, whether you run a blog or a full-blown online business. And with any of our templates, you are safe and secure that everyone will experience your content beautifully. Since it does not cost a dime, you can test it out right now and see how the outcome appears with your added signature style.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you're considering another platform, check out our comparison guide before you make any decisions.
At Fitbit, they have a clear goal in mind with their newsletter: to drive traffic to their blog, which is meant to inspire readers to become more active and make the most of their device. So they highlight their content value at the top (‘Top articles picked for you’) and smartly present their articles in a responsive design that is easy to read (and click!) on mobile.

Change color of background, text and buttons, but truly, you can change the color of every element. Moreover, Scorpio has an organized code, is well commented and has several export options. Speaking of which, export your creation to later use it with MailChimp, CampaignMonitor or an HTML version. Grow your business with compelling newsletters that Scorpio will help you create.

Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.


Newsletters. Quite obviously, this is by far the biggest category and the most popular type of email template. Newsletters are a versatile way to stay in touch with your customers or fans on a regular basis. You can use them to provide updates, give advice or training, launch products and more. Don't forget that your users don't need to be overwhelmed with messages on a daily basis (just like you!) so use this tool wisely.
Foundation is a collection of different frameworks and platforms for enhacing web development experience, and email is also one of the top prioroties of this company, providing developers and designers with an easy to use CSS framework for quickly building up effective HTML5 responsive emails. Every template begins by using the provided Foundation Grid which you can then enhance with additional elements that you would most commonly find in email templates anyway. Whether eCommerce or business branding, Foundation is a great aid in building responsive email templates at no cost.
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.

Of course, there are a number of other ways to create and send newsletters for free (among others, WordPress’ PHP), which allow you to send emails directly from the backend. Some of these solutions also provide SMTP relay. However, it’s is not your best option, as they can’t provide the same standards when it comes to deliverability (that is, the ability to send emails to a user’s inbox).
Once we sent the email campaigns through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software. It's critical that businesses have their email campaigns end up in a person's inbox, so we felt that was a necessary test in the evaluation process.
The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. In addition, its design is easy to digest, despite being so graphic-intense. Using numbered icons and consistent "Buy" and "Rent" CTAs in corners of each movie tile, the email compartmentalizes a lot of content while still connecting each movie to the FandangoNOW brand.
Giving in to the temptation of buying email addresses will result in the same scenario. Buying email contacts from third parties is one of the most widely used methods to generate a contact list. Many companies still believe that an email contact list must be as large as possible in order to have relevant success. This is by no means true, trust us. Buying contact lists is essentially a waste of money.
We’ve talked a lot about how, just as the saying goes, first impressions really do matter when it comes to the subject line. 35% of recipients open emails based on subject line alone. So, firstly start thinking about your ‘From Name’. Don’t necessarily just use your company name or your department name. If your email is the vault and the content inside is the treasure, your subject line is the key to that vault.
Give your newsletters a set structure, for example one feature area and two smaller columns below. Don’t cram your email with too much information as it won’t be appealing to the reader. Provide plenty of white space and keep your newsletter simple and neat. Try and keep a similar format your newsletters as users come to expect the same look and feel over time. If you work with different types of newsletters, you will need to use different newsletter designs, but remember to provide consistency with the same use of colors, font and hierarchy. This ensures clarity and professionalism.
A newsletter is oftentimes the gateway to email marketing. It’s an opportunity to humanize your brand, give a look at the inner workings of your business and to keep your subscribers up-to-date with everything new and exciting you offer. It's an extension of your brand. Capitalize on familiarity and use graphics, logos and images. Give a rundown of what's happening in the boardroom. Insert articles, product reviews, how-to's and more. You can use your own template or one of dozens of themed ones we've created just for you. It's your call.

Not only is content delivery is clear, organized, and digestible, but also the inclusion of social share buttons underneath each story is brilliant. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Social engagement can play a big role in growing your newsletter, as every share on social opens up a valuable opportunity to attract more subscribers.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve as a chance to convert them from customers to fans and even evangelists for your brand, people who want to talk about and share your message and get involved in any way they can.
Email stationery. If you want to send professional-looking letters through the mail, you invest in the best stationery. Right? Well, the same rule applies with email. These stationery templates are versatile, letting you easily customize them with your own branding and content, safe in the knowledge that they'll look great across a wide range of devices and email software.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Some email marketing templates are better than other at informing your subscribers of the goings on at your company. If that’s the goal of your newsletter, be sure to find a template that can maximize the important info you want to include in your newsletter. Just don’t overdo it! Too much content can distract your subscribers from the important stuff. Pay attention to your reports. See how far down subscribers are making it in your newsletter and act accordingly.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
Customer service: The best email marketing services provide support through phone, email and live chat. Our best picks also have vast knowledgebases and videos to help you understand every tool and feature. While customer service isn't an email marketing tool, elite customer service and tutorial videos help your business get up to speed with the service more quickly than other options.
Hi Lexi! Email marketing metrics can differ based on industry. Often times email marketing can be another way to stay in touch with the customer and remind them of your great service. I would evaluate your current emails and see if there is too much content in a monthly newsletter. Are people clicking? Are they even opening? Sometimes increasing emails to two a month with one featuring an employee or client testimonial which the other gives customers an offer such as a discount can increase...
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some email service platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
Watch the growth of your list. Is your email list growing or shrinking? If more people are unsubscribing than are registering to your list, it's a good sign that you need an entire strategic overhaul on your email policies. If there are a lot of people unsubscribing it could be because your content is not relevant to the people that you're sending it to. In this case, try to segment your list differently or change the type of content that's being delivered through your email blasts.
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