And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
I agree with David. Testing is important. Each demographic is going to work differently, so it honestly depends on who you're trying to reach. With health and wellness, you're looking at probably 58% male and 42% female audience between the ages of 18-35. Test through email and social to determine when your audience is most frequently online. Send out newsletters weekly on different days and different times of the day and see who is viewing the email and what % of success you have with each...
Campaign Monitor is a reputable email marketing service that helps hundreds of thousands of online marketers to achieve optimal results with their email lists. Not only does Campaign Monitor take care of things like email testing, and intuitive email building interfaces, it’s also a highly acknowledged email template provider. The public Campaign Monitor database for responsive email templates is packed with more than 20+ unique email templates that will be of use in almost any situation imaginable. Templates for partnerships, business talks, traditional newsletter templates, and event newsletter templates are amongst some of the favorites we adore.
Bottom Line: Constant Contact does a good job delivering solid email marketing capabilities in an intuitive and nicely-priced interface. However, the company is working hard to expand its capabilities, especially across other marketing channels and even media buying. Overall, it should be on any small to midsized business marketer's evaluation short list.
Now that we have indulged in plenty of frameworks, layout patterns, and other free templates, it’s time to take a look at what professional newsletter look like. For this we recommend HTML Email Designs. A repository of the best and greatest email templates as sent out by some of the leading technology companies today; Dropbox, Udemy, Moo, DigitalOcean and many others. The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most. Hundreds of email templates to yield inspiration from.
The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. In addition, its design is easy to digest, despite being so graphic-intense. Using numbered icons and consistent "Buy" and "Rent" CTAs in corners of each movie tile, the email compartmentalizes a lot of content while still connecting each movie to the FandangoNOW brand.
Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...
A: While email marketing isn't necessary for every business, it is a good way to reach customers and improve your overall marketing strategy. Email is a solid marketing platform, as most professionals and potential customers use email regularly. Your business doesn't necessarily need email marketing, but it's a good way to reach customers digitally.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Most email marketing services offer a free version of their software or at least a 14-day free trial. The trial allows your team of marketers to practice using the services to see if they like it. We'd recommend trying out a few different free trials if offered. This lets you check out multiple companies and pick an option that's truly tailored to your needs before spending money on the email marketing service.
If you want your audience to remain engaged with your content, you need to make sure you’re offering something of value. For some readers, that means offering a special discount or an exclusive promotion to your email list. For others that could mean offering a how-to article from your blog or a piece of content that’s more than just the typical sales pitch.
Campaign Monitor provides excellent email services from start to finish, including a super cool template builder. You can use the builder for free (no account required) and it does a bang-up job of making templates for your various email needs. Once you’re done creating, you can import it straight into your Campaign Monitor account or download it and go from there. The folks at Campaign Monitor also run a blog with lots of helpful tips, if you’re ever in a jam.
Automation is an emerging trend in the email marketing space. The ability to send pre-written emails to customers once they trigger a cue is a great marketing tool. For example, a clothing store might send a special discount coupon to a customer on their birthday. This email can be identical for each customer, aside from their name, and the email can be scheduled to send every time someone's birthday comes. Marketing automation allows you to reach customers without having to put together a unique email every time an event occurs. Depending on the size of your business, automated emails can save tremendous amounts of time.
Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location. Click-through rate and open rate are two basic metrics all email marketing services should provide. Those are important metrics to track for businesses.
Add terrific imagery, write excerpts of your blog posts and trigger your subscribers with catchy headlines. Email marketing can be super rewarding, whether you run a blog or a full-blown online business. And with any of our templates, you are safe and secure that everyone will experience your content beautifully. Since it does not cost a dime, you can test it out right now and see how the outcome appears with your added signature style.
Why? The newsletter is clean and minimal, but still sends a ton of really great content its subscribers' way. The way it distills potentially overwhelming information is by bucketing content into sections. The newsletter also looks very similar to the site, so for those who love the site and how it's laid out, the newsletter feels like a comforting, familiar way to consume content.
Not only is content delivery is clear, organized, and digestible, but also the inclusion of social share buttons underneath each story is brilliant. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Social engagement can play a big role in growing your newsletter, as every share on social opens up a valuable opportunity to attract more subscribers.
In an effort to cater to their melting pot of subscribers, Community.is adopted a three-tier format: Short, Mid, and Long. While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing.
Change color of background, text and buttons, but truly, you can change the color of every element. Moreover, Scorpio has an organized code, is well commented and has several export options. Speaking of which, export your creation to later use it with MailChimp, CampaignMonitor or an HTML version. Grow your business with compelling newsletters that Scorpio will help you create.
Giving in to the temptation of buying email addresses will result in the same scenario. Buying email contacts from third parties is one of the most widely used methods to generate a contact list. Many companies still believe that an email contact list must be as large as possible in order to have relevant success. This is by no means true, trust us. Buying contact lists is essentially a waste of money.
One more thing. Keep that writing punchy and to the point. If you want to "tease" to more in-depth articles on your site, that is preferable. People tend to skim emails, so you want to provide enough information to interest them but not so much that they get irritated and disregard your newsletter completely. Besides, that's kind of the point of an email newsletter -- to provide enough information to get people to come to your site.
An example of a great, topic-based email newsletter is BuzzFeed's "This Week in Cats" newsletter. (Don't judge ... I recently adopted a kitten and I've become full-on obsessed with cats.) Though BuzzFeed writes about pretty much everything under the sun, they offer up one specific newsletter for people who love reading about cats. Because the niche is aligned with a specific interest, the articles have an opportunity to get way more engagement than they would in a newsletter featuring content from all over the website.
It’s a very flawed way to perceive such a beautiful way of connecting with the people who were interested in your content in the first place, even worse when we choose to ignore email marketing altogether, which seems to be the case for one-third of the online marketers active today, as claimed by a recent study. On the topic of mistakes, a lot of email marketing people also tend to send out the email marketing email to all of their subscribers, forgetting the importance of email personalization the good that it can do to your business.
What about the technical details? How much do you need to know about HTML and design to use these email templates? Well, when it comes to the technical side of things like code and browser/platform/screen compatibility, the templates take care of it for you. But if the customisation you need to do is particularly unique, some HTML skills will be required.
Choose an email blasting software or website. To send your email blast, you'll need to do research on popular email blast websites and choose one that works for your team. Consider the amount of training that would be required, if it automatically links to your current database or CRM, how much it costs, and how easy it is to use. Write down pros and cons of each provider and determine the blasting software that's right for you.