High reach: When people join your email list (subscribe or “opt in”), you can reach them. If they just like your Facebook page, for example, it’s unlikely that they’d see many of your updates. Sure, not everyone opens your emails, but the numbers are heavily in favor of email marketing compared to other similar marketing tactics. I’d rather get 1,000 new email subscribers than 10,000 Twitter followers.
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank-you emails or send new product promotions—all without having to lift a finger after the workflow is designed.

Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.


A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web,[1] so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences - all via email. The common format for sending these commands is to send an email that contains simply the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Anthropologists, sociologists and historians have used mailing lists as fieldwork.[6] Topics include TV series fandom,[7] online culture,[8] or scientific practices[9] among many other academic studies. From the historian's point of view, the issue of the preservation of mailing lists heritage (and Internet fora heritage in general) is essential. Not only the text of the corpus of messages has yet to be perennially archived, but also their related metadata, timestamps, headers that define topics, etc. Mailing lists archives are a unique opportunity for historians to explore interactions, debates, even tensions that reveal a lot about communities.[10]
This is a perfect guide for any beginner to the world of email marketing. It can often be super confusing when you are new to email marketing and you may not be aware of how to go about things. This article is great as it talks about the various factors that can make email marketing campaigns a true success. I agree with every single point that has been mentioned above. I especially agree with personalizing emails as this can totally grab the attention of any reader. Thanks for this post!
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.

Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Email Octopus’ free plan (‘Shrimp’) allows users to send unlimited emails to up to 2500 subscribers. Users can send emails from multiple email addresses and there are still plenty of templates to experiment with, although it does not include any automation functionality (which is reserved for paying subscribers). If you don’t fancy signing up for an account just yet, 11 completely free templates are available to download directly from their website.
Sender Score is Return Path’s comprehensive reputation measurement. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history. Knowing your score is the first step to improving it (and therefore your email deliverability).

Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to "whatever you think could interest us". In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.
If someone didn't ask to hear from you yet, it doesn't mean they won't want to hear from you later. It's your job to prove to them -- through helpful content and valuable offers -- that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in your bones they're a great fit for your products or services, you risk preemptively losing their trust and their future business.
There are over 100 templates on our site, with many more inspiring examples available on the web. As you can see, the leading brands follow similar designs and include all the necessary parts set out at the beginning. The key is to ensure subscribers understand the message you want to get across.When picking the right theme, consider your audience and the content of the email. For multiple products, the ?Grey Matter? template is far more suitable than ?Tech Announce.?For the older, wealthier market, the ?Travel? theme is ideal, while ?Hero? is not quite as suitable.Each of these templates can be customized to your brand. We enable you to add your own logo, images, and content. Links and social media icons are already built in,If all else fails, we make it easy for you to create your own. Click here to sign up for a free DirectIQ account today!
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.
A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web,[1] so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences - all via email. The common format for sending these commands is to send an email that contains simply the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
Hello Steven, first of all I want to thank you for posting such a informative article. Email is an essential part of our digital life. I didn't have any prior knowledge about email marketing before reading this article. But frankly sepaking now I am keen to know more about email marketing. Informations , data about email marketing and visulization style which are used, makes this article more attractive. Thank you for putting such effort.
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