And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $3 per month to send out 500 emails per month in Zoho Campaigns to as much as $1,250 per month for up to 10,000 contacts in Pardot. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few also offer money-back guarantees.
Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.

Dynamic segmentation – As alluded to earlier, you can’t just send out a generic message to everyone on your list. While basic demographic data can be used to segment your list, that’s far from taking the dynamic approach. Automation tools can help you segment your list as they go through the funnel, allowing you to send personalized messaging depending on their actions and behaviors.
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