From a business perspective, emails are widely used as a cost-effective as well as efficient way of acquiring new customers, boosting sales, building up your brand awareness and fostering a sense of trust among your customers. Email marketing has also shown a better ROI compared to other marketing channels. According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%.

This template is a favorite of our clients. The image led theme is perfect for apparel brands. The ability to add call to action (CTA) buttons can boost your conversion rates. It also has clearly distinguishable headers and footers, which can be used to maintain brand consistency.The clear social media icons enable you to extend the email’s reach. The overall design is good for the young, funky, and female crowd. If you’re looking to appeal to both genders, there are other color combinations available.Good For:


Buying email lists doesn't just damage your deliverability and brand reputation -- it can also put your email account at risk. Email clients like Gmail, Yahoo!, and Outlook don't want to be associated with accounts that recipients repeatedly flag as spam. Email service providers like AWeber go as far as immediately closing your account if it suspects you're sending unwanted content.
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.

Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
Be sure to look at the tech support offered by each of these companies, as many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Anthropologists, sociologists and historians have used mailing lists as fieldwork.[6] Topics include TV series fandom,[7] online culture,[8] or scientific practices[9] among many other academic studies. From the historian's point of view, the issue of the preservation of mailing lists heritage (and Internet fora heritage in general) is essential. Not only the text of the corpus of messages has yet to be perennially archived, but also their related metadata, timestamps, headers that define topics, etc. Mailing lists archives are a unique opportunity for historians to explore interactions, debates, even tensions that reveal a lot about communities.[10]

Not really. Email addresses that belong to an "opt in" list have opted to receive emails from, say, the list-purchasing company -- not your company. Even if the opt-in process includes language like, "Opt in to receive information from us, or offers from other companies we think you might enjoy," the fact is the recipient doesn't recall having a prior relationship with you, specifically. This makes it highly likely for the recipients to mark you as "spam" when you arrive in their inboxes. Hey, if they don't recognize you or remember opting in to communications from you ... can you blame them?
If none of the templates quite match what you are looking for, then you can create your own. We offer a ?Friendly Editor? option, where you can design an email from scratch.There are additional customization options under the ?Custom? tab in the template section of the site. You can import external templates and send through DirectIQ’s secure system.
While email marketing ROI is higher than that of social media, you’d be remiss if you’re not combining both. While keeping your brand top of mind is an obvious benefit of using email and social, the crucial data you can derive from both enables you to hyper-personalize your messaging and content. This makes integrating both an integral part of your social media strategy and vice versa.
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