Anthropologists, sociologists and historians have used mailing lists as fieldwork.[6] Topics include TV series fandom,[7] online culture,[8] or scientific practices[9] among many other academic studies. From the historian's point of view, the issue of the preservation of mailing lists heritage (and Internet fora heritage in general) is essential. Not only the text of the corpus of messages has yet to be perennially archived, but also their related metadata, timestamps, headers that define topics, etc. Mailing lists archives are a unique opportunity for historians to explore interactions, debates, even tensions that reveal a lot about communities.[10]


Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.


Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.
While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a predesigned template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales.
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
Though designed with the travel industry in mind, this template could be applied across a variety of niches. A simpler format than the ?Hero? theme, this suits those who would rather take a more formal approach. The straightforward two-color theme leads to a focus on the content.The header and footer are separated from the main body of the email by clever image placement. The two- color theme makes the CTAs stand out against the white background.Good for:
At worst, you might think I’m a bit weird for caring so much about sound quality. Or you might think I’m really weird if you knew that my loudspeakers are computer calibrated to my room. Or you might question my priorities if you knew I set up my office, so that my desk is nearly in the middle of it… mainly to be able to enjoy music better. But we’re all weird in some ways (and I’ll let you think this is the weirdest thing about me).
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.
Be responsive: Emails need to look good across multiple devices. With over 50% of emails being opened on mobile, this is more important than ever. Look out for single column templates and test to see if it looks good on desktops, tablets, and phones. At DirectIQ, we offer the ability to test and preview your emails before you send them to your subscribers.

If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales.
Filed Under: Cool Web Tools, Email Marketing Tagged With: 10 Minute Mail, 201 Digital, A/B Split and Multivariate Test Duration Calculator, Automizy, AWeber, B2B PR Sense Blog, Bananatag, best email marketing tools, BombBomb, Boomerang for Gmail, BrandMyMail, BuzzBlogger, Campaign Monitor, campaignmonitor.com, Canary Mail, canarymail.io, Cent Muruganandam, Constant Contact, constantcontact.com, Delivra, eConsultancy, effective email marketing, email marketing 2017, email marketing success, Express Writers, Flashy, FlashyApp, Flow-e, flow-e.com, Followup.cc, FollowUpThen, Gmass, Hunter & Bard, Johnny Lists, Katie Lance, Litmus Scope, MailChimp, MailTrack.io, Mailtrap, Mailtrap.io, mailVU, Mixmax, Omnisend, OptinMonster, OutreachPlus, RazorSocial, Rebump, Right Inbox, rightinbox.com, Robbie Richards, SalesHandy, Scr.im, Sender Score, SendForensics Email Deliverability Test, Social Media Today, Sortd, StoreYa Blog, TNW News, Touchstone, Unroll.me, WiseStamp, Woodpecker, Woodpecker.co, Wrike
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With the GDPR now governing all email correspondence across Europe, adding an opt-out option to your email template no longer cuts it. Under this act, you must have explicit consent from your contacts to send them emails. Explicit, in this case, means the checkbox a person must click to opt in to an email subscription isn't pre-checked when they see it on your website. And when you buy your email lists, the people on it haven't been given this option -- making you non-compliant with GDPR before you send your first email.

Are you willing to alienate people who disagree with your opinion? Sure, not everyone who disagrees with you will unsubscribe. But if you can’t take the risk of alienating a large portion of them, it’s better to avoid the topic. The only exception are friendly disagreements. For example, it can be a good idea to show your support for a specific sport team, even if you know many in your audience like another team. As long as they don’t take the sport very seriously, it can be just a fun thing to talk about. I could, for example, tell that I’m more of a dog person (we have two dogs) than a cat person. I have nothing against cats, but I like walking with dogs. I doubt almost any cat person will hold that against me.

Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.” — BuzzBlogger
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.
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