This template is a favorite of our clients. The image led theme is perfect for apparel brands. The ability to add call to action (CTA) buttons can boost your conversion rates. It also has clearly distinguishable headers and footers, which can be used to maintain brand consistency.The clear social media icons enable you to extend the email’s reach. The overall design is good for the young, funky, and female crowd. If you’re looking to appeal to both genders, there are other color combinations available.Good For:
People buy when they feel that they have good reasons to do so. So, you need a strong value proposition (=great reasons for buying what you sell). If you don’t have it, you can’t be able to give people good reasons for buying. If you don’t know what—specifically—would make people see value in your offer, how could your email marketing (or any marketing) be effective?
Hello, Steven. Nice article. You have hit the nail on the head. I too believe that both old and new marketing needs to compliment each other to get the desired result. I feel that with data from new marketing solution like social media shall be added to old tools like email marketing and direct mailers to make them more efficient and bring real business value. Thanks for highlighting the points.
A mailing list archive is a collection of past messages from one or more electronic mailing lists. Such archives often include searching and indexing functionality. Many archives are directly associated with the mailing list, but some organizations, such as Gmane, collect archives from multiple mailing lists hosted at different organizations; thus, one message sent to one popular mailing list may end up in many different archives. Gmane had over 9,000 mailing list archives as of 16 January 2007. Some popular free software programs for collecting mailing list archives are Hypermail, MHonArc, and FUDforum.
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.
Discussion lists often require every message to be approved by a moderator before being sent to the rest of the subscribers (moderated lists), although higher-traffic lists typically only moderate messages from new subscribers. Companies sending out promotional newsletters have the option of working with whitelist mail distributors, which agree to standards and high fines from ISPs should any of the opt-in subscribers complain. In exchange for their compliance and agreement to prohibitive fines, the emails sent by whitelisted companies are not blocked by spam filters, which often can reroute these legitimate, non-spam emails.
Minimal risk: Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. (Nope, that’s not an exaggeration. But I’d usually aim for a few hundred dollars—not thousands.) With email marketing, the costs are much, much lower. A simple email marketing software like AWeber is very affordable even if your business isn’t a huge success, yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects). But you get the point.
Campaign Monitor asserts that the average open rate for email marketing is generally 20% – 30%. Your marketing message is five times more likely to be seen by email than on Facebook. Clickthrough rates from email are around 3%, while clickthrough rates on tweets are roughly 0.5%. Therefore, you’re six times more likely to get a clickthrough from email than you are from Twitter.
If someone didn't ask to hear from you yet, it doesn't mean they won't want to hear from you later. It's your job to prove to them -- through helpful content and valuable offers -- that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in your bones they're a great fit for your products or services, you risk preemptively losing their trust and their future business.
Creating a plan for your email marketing strategy may seem challenging at first, but by following the steps above you’ll have an effective and easy-to-follow email campaign plan in no time. This means you will be a lot closer to hitting your goals of increasing revenue, attracting new customers, and strengthening relationships with your existing audiences!
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
Similar Example:(Source: Aa.com)American Airlines utilize the format to great effect. Being close to water is known to have a calming influence, so using idyllic beach scenes is a smart move. The airline uses the template to promote a range of deals and allows the reader to click straight into booking a vacation. An excellent example of letting the products sell themselves.
When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.
Each of those tactics requires different tools when it comes to creation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate toward the email marketing software that can give your company the features it needs.
Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. You can set the popup only to appear on ‘exit intent’. This means that your website visitor can browse all they want and when they are about to exit the website you can have a popup appearing tempting the visitor to leave their email address.” — RazorSocial (World)
Electronic mailing list servers may be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server, or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).
Mailchimp is a very well-known email marketing tool that integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This inbound marketing tool allows you to easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Along with reports to show you how well you’re connecting with your audience and how much money you’re bringing in, Mailchimp gives you tips for improvement. Mailchimp Mobile Dashboard enables you to check in from anywhere.
I appreciate you sharing this great article! If you’re still sending mass emails without updating your email marketing strategies, you'd noticed that results are disappointing, despite your efforts in updating your mailing lists and creating emails. If you aren’t getting clicks, most likely you’ve been wasting your time. However, these tips are game changers, I bet these would help a lot. A must read!