Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Constant Contact is a fairly experienced email marketing tool, with nearly 20 years experience in the industry. Customers can take advantage of professional (and mobile optimised) email templates, various customisation options, easy set up and engagement-driving action blocks. This software also includes list building tools, automated welcome emails, contact list segmentation, and email tracking.
This template is a favorite of our clients. The image led theme is perfect for apparel brands. The ability to add call to action (CTA) buttons can boost your conversion rates. It also has clearly distinguishable headers and footers, which can be used to maintain brand consistency.The clear social media icons enable you to extend the email’s reach. The overall design is good for the young, funky, and female crowd. If you’re looking to appeal to both genders, there are other color combinations available.Good For:
Sender Score is Return Path’s comprehensive reputation measurement. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history. Knowing your score is the first step to improving it (and therefore your email deliverability).
Dynamic segmentation – As alluded to earlier, you can’t just send out a generic message to everyone on your list. While basic demographic data can be used to segment your list, that’s far from taking the dynamic approach. Automation tools can help you segment your list as they go through the funnel, allowing you to send personalized messaging depending on their actions and behaviors.